Search engine functionality is one of the primary sources of traffic to your website.
SEO refers to the process of optimizing your website with the right landing page, the right keywords, easy navigation, and key content to ensure the website ranks higher in search engine results.
It leads to live traffic to your website with a lot of usability compared to ads as people generally rely more on search engine results.
SEO also serves as a gateway to opening up other digital marketing strategies such as content marketing, incoming marketing, email marketing, leading production, etc.
Search engine marketing refers to the activities which involve buying traffic through paid search listings.
Web crawler advertising is an obtaining centered showcasing procedure which includes setting supported bits at the head of web index result pages (SERPs).